According to marketing and sales professionals, . Bad data costs businesses in the per year; the global figure is staggering. Don't underestimate the impact of bad data on your business or the ROI you stand to gain by ensuring that your data remains pure. You never want your customers to have a bad experience when they interact with your brand. Data issues are persistent and will continue to plague every customer until the data is corrected.
Proper Salesforce data management technology implementation provides your company with the ability to collect relevant data and automatically incorporate it into the development of new products or services.